What if your marketing was so compelling that people would search for it instead of skip it?

In a world where 82% of Gen Z and Alpha actively avoid traditional advertising, the most successful brands aren't finding better ways to interrupt entertainment – they're becoming the entertainment.

This comprehensive report reveals the strategic framework that brands like LEGO, Foot Asylum, and Waitrose are using to build their own entertainment IP and transform marketing from a cost centre into a revenue-generating asset.

WHAT YOU'LL LEARN:

• The Entertainment Ladder Framework – Identify where your brand sits on the four-level evolution and the specific steps to climb higher
• Case Studies of Success – Deep dive into how Foot Asylum built a 2.9M subscriber YouTube channel, Waitrose created a chart-topping podcast, and LEGO built a global entertainment empire
• The End of Rented Influence – Why traditional influencer marketing delivers diminishing returns and how to build your own audience instead
• Implementation Roadmaps – Practical steps to develop your first entertainment format regardless of budget level
• Governance Essentials – How to balance creative freedom with brand safety as you evolve into an entertainment company
• First-Party Research – Exclusive insights from Source Nine and The Kite Factory on how Gen Z and Alpha actually want to engage with brands

ARE YOU READY TO ENTERTAIN?

Register now & download the report